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Challenging projects require fully committed and dedicated teams. Our collaboration demanded a lot of focus and energy to get things done and I truly appreciate the efforts from the whole FFW Team across all departments.

<p>Thomas Haustein, Head of Platform, Leica Camera AG</p>

<h4><strong>Challenge</strong></h4>
<p>The objective of the project was to relaunch leica-camera.com to be a state-of-the-art website for brand and product communication. The site needed to be fully migrated from a legacy CMS with deep integration of PIM, eCommerce and CRM solutions. </p>
<h4>Approach</h4>
<p>There was a fixed budget for the MVP launch and lots of issues along the way. The interesting thing here is how we learned from our mistakes, improved and established a relationship based on trust, expertise and dedication.</p>
<h4>Work Steps</h4>
<ul>
<li style="font-weight: 400;" aria-level="1">Scoping of the MVP and backlog creation</li>
<li style="font-weight: 400;" aria-level="1">UX &amp; UI development</li>
<li style="font-weight: 400;" aria-level="1">Drupal development</li>
</ul>

<h4>Results</h4>
<p>FFW revamped Leica Camera AG’s web presence by creating a product and interface that is intuitive, simple and efficient. Now, Leica Camera AG has a stable, scalable and extendable application. Backend handling was significantly improved as well. A deeper layer of communicating was added by introducing an interactive scrollytelling page for immersive product presentation of Leica’s new flagship product M11.</p>
<p>FFW’s powerful architecture  met Leica Camera AG’s needs for scalability, flexibility, and adaptation to the company’s needs efficiently and quickly.</p>

times faster page load

more stable system

faster sync between PIM and CMS

Client

Challenge

Technology

Fact & Figures

<h4>Impact</h4>
<ul>
<li style="font-weight: 400;" aria-level="1">Revamped UX &amp; UI</li>
<li style="font-weight: 400;" aria-level="1">Stable, scalable and extendable application</li>
<li style="font-weight: 400;" aria-level="1">Highly optimized backend handling</li>
<li style="font-weight: 400;" aria-level="1">Interactive scrollytelling page for immersive product presentation of Leica’s new flagship product M11</li>
</ul>

Case Study

Putting an icon into perspective

Leica