Building for the Big Game and Beyond
Facts & Figures
- Hologic is a global medical technology company focused on improving women’s health through early detection and treatment.
- Hologic has operated for 36 years, with a presence in 30 countries, have over 6,000 employees and hold more than 3,000 patents.
- Hologic needed a microsite that could effectively support this campaign – one that could handle the traffic of millions of people visiting the site, communicate info to multiple audiences of women and their families, and demonstrate world class branding – with a tight build timeline of under six weeks.
- Web Development
- Design System Strategy
- Continuous Development
- Drupal CMS
- Acquia Site Studio
0%Increase in search term traffic
0.2MMSocial impressions garnered
0%Conversion rate across KPIs
The collaboration between Hologic and FFW to evolve our corporate site has been so successful that our digital marketing teams around the world want to hop on board and leverage our progress. I can't think of a stronger endorsement.