Case Study

6 Websites, 3 Businesses, 1 New Online Presence

Facts & Figures

GE Power


  • Founded in 2008
  • GE Power (formerly known as GE Energy) is an American energy technology company, owned by General Electric.
  • In 2018, General Electric power plants produced one-third of the world´s electricity.


  • GE Power’s required online presence - their five segments needed their own branded websites.
  • The company needed easy code replication across sites, decreased hosting costs, and multi-site functionality.


  • Web Development
  • Maintenance and security
  • Solution architecture
  • Continuous Development


  • Drupal
  • Multisite Web Platform


Valuable internal IT resources were freed up at GE Power, they reduced the cost of hiring other agencies to make content changes, and improved security. After the site’s rollout, FFW took over all site maintenance, and now GE Power only requires the services of one IT company for all their website development needs.

increase in click-through rate
increase in lead conversion rate
business units served by one platform
We were incredibly impressed with the team we worked with at FFW. We have built a relationship of trust, we respect their expertise, and they have managed all of our expectations extremely well.

Holly Bounds, Digital Strategy Leader, GE Power


GE Power had been restructured and separated into three businesses, and they needed a new online presence. GE Power’s five segments required their own branded websites, but developing and maintaining six different websites (five segments and the general GE site) along with several other country-specific sites was expensive and inefficient. They needed easy code replication across sites, decreased hosting costs, and multi-site functionality.


FFW installed calls to action to better organize the content of the pages and create a clear visual path for the eye. To ensure our work would last, we provided long-term maintenance of their websites, creative direction, migration management, and ongoing Drupal education for GE Power’s staff.


FFW modernized GE Power’s web presence by creating a common aesthetic across all sites based on GE’s unified branding. The site design properly adjusts to display on various devices, like smartphones, tablets, and desktop computers. We designed a fluid layout with clean design and new graphics, which helped to display the most important information on the site prominently. FFW delivered a website on time and under budget for GE Power, and we also provided the professional presentation the website needed. GE Power is now able to display their products in an accessible way on multiple devices. Content managers received training from FFW Drupal experts, so they were capable of making immediate changes to the new site.