Go to JAKALA website

FFW is now part of JAKALA’s group.

Sandwich

Copenhagen

Odense

Denmark.

Berlin

Hamburg

Düsseldorf

Germany.

Paris

Strasbourg

France.

Dnipro

Mykolaiv

Ukraine.

Chisinau

Moldova.

Sofia

Veliko Tarnovo

Gabrovo 

Plovdiv

Bulgaria.

Hanoi

Vietnam.

Boise

New Jersey

USA.

Bukarest

Romania.

Vienna

Austria.

Home

About

Work

Services

Insights

Contact

English

Dansk

Français

Deutsch

English UK

<p>How many ways do you engage with your customers online? Is bouncing between your website, social media, apps, ecommerce, email marketing, analytics, etc. taking all of your time? Monitoring all of this for multiple brands can make switching careers sound appealing.</p>
<p>The digital life has certainly gotten complicated, and while we all want to stay ahead of the curve, most of us are constantly struggling to catch up.</p>
<p>A study by the MIT Initiative on the Digital Economy found that digitally-mature companies are 23% more profitable than their peers, but few actually achieve this. In 2017, a Harvey Nash survey found that only one in five companies ranked themselves as effective at transforming their practices to meet new business and market demands.</p>
<p>A composable DXP with Drupal at its core can help your organization be part of that top 23%. Drupal’s nimble architecture allows it to supply content to a variety of systems and channels, and it upgrades easily over time without breaking the bank.</p>
<h4>What Is DXP?</h4>
<p>The farther we venture into the digital age, the more your customers interact with you online. A digital experience platform (DXP) helps you manage their journey on all of your digital properties and makes sure those channels communicate with each other so that no information about your customers is lost into the ether.</p>
<p>When these pieces work together, you can also optimize the user’s experience across your web properties by tailoring what they see based on their wants and needs.</p>
<p>Sound complicated? Time-consuming? It certainly can be, but using Drupal Content Management System (CMS) as a focal point, we can build a system that makes it easy to manage centrally, even across multiple brands or units.</p>
<h4>And Composable?</h4>
<p>No one wants to spend time and money rebuilding their DXP every time they need an upgrade or a tool isn’t working the way they’d hoped. A composable set up allows you to insert and remove digital tools to suit your ever-changing needs. For example, you might use Salesforce to engage with your audience, Drupal CMS to manage your website content, Shopify for ecommerce, and Google Analytics to track it all, but if you decide to swap Shopify for BigCommerce, a composable DXP enables you to replace one piece of the whole stack without having to change everything else.</p>
<h4>Why Drupal?</h4>
<p>Using Drupal as your content management system (CMS) provides...</p>
<ul>
<li>Flexible Architecture: Moving to headless? Drupal can couple your front and back ends or have them decoupled or somewhere in between. We use Drupal because it gives you more control: you can swap pieces of your platform over time, making upgrades easier and cheaper.</li>
<li>Structured Content Management: Drupal’s structure allows you to improve SEO through your content’s metadata and to reuse content across channels. Whether you need shared product catalogs or news and events, Drupal can act as a powerful content hub that meets your needs across all of your channels.</li>
<li>Feature Extendibility: Drupal has many modules to choose from to tailor your content to each customer based on the information you’ve collected across their journey. Want your mobile app to display differently based on the browser? There’s a module for that. Need to integrate with Google Optimize for A/B testing? There’s a module for that, too.</li>
<li>Platform Integrations: Whichever tools you use for email marketing, your CRM, mobile apps, analytics, ecommerce, personalization, etc., Drupal integrates easily with most name brands. Added modules like Google Optimize enable this, but so does Drupal’s API-centered approach, which ensures that custom integrations are easy to achieve.</li>
</ul>
<p>Mark Twain once said, “The secret of getting ahead is getting started. The secret of getting started is breaking your complex, overwhelming tasks into small, manageable tasks, and starting on the first one.” As an agency focused on collaboration, we believe that this is the best way to achieve digital maturity, and Drupal gives you the power to do it.</p>
<p>Excited? Confused? Overwhelmed? Watch our presentation from DrupalCon 2021 to learn more, or drop us a line to talk about how we can make your customer experience more seamless. As one of the world’s most experienced and awarded Drupal agencies, we can help you build a DXP strategy that will save time, effort, and money.</p>
<p>Watch “Drupal’s Place in a Composable DXP Strategy” to learn more:</p>

How Drupal Can Manage Content for Your Customer’s Entire Digital Experience

Thought

FFW Awarded 'Top Workplace USA' Honor

MFEs – a solution for scaling development

How we killed the website replatform

Open-source software: A CMO’s competitive advantage

7 Things to Think About Before Starting a New Drupal Project

How to redesign your digital presence in 2020

CCPA vs. GDPR

What Personalization is not

Projects no longer in office? How to lead a remote project management team

How to keep your sales team productive during a crisis

Lead a remote marketing team and improve communication

10 things to try when leading a remote design and creative team

Trust. Transparency. Adaptability

37 best practices for leading remote teams

Covid-19 and online banking: Your website = #1 branch

Future-proof and remote-proof your site with continuous development

Free learning resources to consider while stuck at home

Drupal community raises $500,000 in record time

Building Platforms for Millions with NBC Sports Digital

Acquia DXP: Solve silos. Create winning experiences

Better Drupal Page Building with Acquia Site Studio

WomenLift Health: A strong web presence during COVID-19

Scale your content operations with Acquia Drupal Cloud

Acquia Marketing Cloud: A 360 view of your customers

Headless CMS 101

VENN and FFW develop high experience digital platform

Life Returns To Normalcy, Here's Why Business Never Will

KPIs: Benchmarks for Digital Success

Better data quality through automated testing

Supporting the Empowerment of Women in Tech

She believed she could, so she did

How Best of Breed Can Build a Better Customer Experience

How to Make Your Next Website Redesign as Painless as Possible

Calming Content Chaos with Contentful

How Drupal Manages Content for Your Customers' Entire DX

How to Set up a Good User Research Interview

It's a New Year...But Are You Feeling Stuck?

Drupal 8: End-of-Life on November 2, 2021

Flip the Narrative on Accessibility

Why It Makes Sense (and Cents) to Incorporate Accessibility Best Practices

FFW Partners with Digital Asset Mgt Provider, MediaValet

Accessibility in Action

How to Build Your Digital Estate Strategy to Scale

The 5Cs of digital experience in a post-COVID world

FFW Awarded 'Top Digital Agency' Honor

FFW Adds to World-Leading Acquia Expertise

Investing in the Health of Remote (and In-Person) Teams

4 Key Trends that will influence Technical Decision Making

How WebOps Moves Your Mission Forward

How to Build a University Website That Actually Works

About asteroids, ice cream and lots of good talks

Supporting the Next Generation of Tech

Web accessibility raises brand recognition

Dynamic Without Limits: 2022 Next.js Event Recap

Women in Drupal Awards 2022

3 Reasons That Discovery Is Vital To Your Next Redesign

Multi-Site Approach: Save, Scale, and Build Loyalty

FFW Honored With 2022 Acquia Engage Award

Accessibility. What it is. Why it matters.

What is a DXP?

How Higher Ed Can Improve Analytics Governance with GA4

What is Continuous Development?

Drupal 9 end-of-life – not the end of the world

What is Personalization?

FFW & IES Abroad Honored with Webby Award For Best Website Structure

Decoding Technical Jargon

Contentful Storylines: The future of content storytelling

Unlocking the Power of Vertical Slicing

How to Optimize Personalization On a Website

Acquia Engage Awards 2023

FFW presents Women in Drupal Award 2023

Expert Tips for Efficient URL Mapping with ChatGPT-3.5

FFW and Clients Celebrate Three Acquia Engage Award Wins

Navigating Key Technical Decisions in a world of complex digital platforms

Navigating Headless: Is It Right for Your Next Web Project?

Artificial Intelligence in Drupal

JAKALA celebrates 24 years of excellence

MVPs - A deep dive into their challenges and potentials 

How Drupal Manages Content for Your Customers' Entire DX

August 24th, 2021