Calming Content Chaos with Contentful
August 24th, 2021
Keeping content consistent across your digital channels can be a hassle. Contentful is a great way to manage it all from one easy-to-use platform.
Contentful makes it easy to push content to multiple sites, apps, channels, etc. from one centralized location. It can serve as the hub of your composable DXP, allowing you to ensure your customer’s experience is unified across channels without keeping tabs on each one. But instead of being built on a backend code the size of Alaska, your Contentful platform only requires configuration during set up; after that, the overall structure won’t need much updating. Once developers have configured what customers will see for each application (such as events, news, social posts, etc.), content creators can put out new posts without their input, keeping their work flowing and allowing developers to focus on the next best thing.
Contentful integrates with many technologies and tools. This ensures that your content works seamlessly with other tools across your stack, from ecommerce to site search and translation management. As a best-of-breed solution with an industry-leading app framework, Contentful allows you to use your favorite tools and quickly pivot when a new or better fit becomes available, so you can scale quickly.
Once your Contentful platform is set up, content updates are easy, but for that to happen, the interface must be tailored to your needs. In addition to actually configuring the software, this involves strategic planning to ensure your platform is easy to use and supports your goals. We can help you build a platform around Contentful that works for you and your customers. Contact us to get started, or learn more about Contentful.