September 29th, 2020
Acquia Marketing Cloud helps enterprise organizations deliver the right messages to the right customers, and generate more sales.
Acquia Marketing Cloud creates a cleaner, 360 degree view of customers
Acquia Marketing Cloud harnesses customer intelligence through various channels of interaction with the customer, and all that valuable information is cleansed and validated to create an in-depth and reliable profile. It also seamlessly integrates with third-party systems for easy configuration.
While extensive customer data can have the potential to fuel new opportunities, it is nearly useless if it doesn’t get into the hands of the right person. Acquia Marketing Cloud is meant to be accessible and valuable to all teams who need access to customer information. Data and analytics teams get a single source of truth for customer data, and marketing teams can orchestrate multi-channel communications to boost engagement, conversions, and revenue.
- Not having the full picture holds you back, causing problems like:
- Inconsistent communications
- Missing pieces of information
- A lot of hard work without the insights to make better decisions
- Strategies built on assumptions, not facts
Having a comprehensive customer profile neatly stored in one convenient place means you can zero in on true opportunities, reduce risk, and refine messaging; without slowing down efforts.
Combining Data, Experience, and Technology
Today’s marketing is heavily reliant on technology in order to make any sort of impact. But technology is only one important piece of the puzzle to consider. Data and digital experience design are equally important to create meaningful communications that spur results. Acquia Marketing cloud leverages powerful technology with vast data to impact user experience.
Acquia Marketing Cloud consists of multiple products that bridge the gaps between those three vital components.
Acquia Personalization
Personalization enables marketers to quickly and easily optimize customer experiences. It allows you to rapidly create content, collect data, and build personalized experiences all under one interface.
Acquia Customer Data Platform
Acquia Customer Data Platform is a CDP for enterprise brands. It uses robust AI to understand and engage customers, regardless of channel. Data driven strategies are supported with customizable, visual dashboards and analytics.
Campaign Studio
Seamlessly manage campaigns and orchestrate journeys across all channels with highly personalized experiences at scale. Campaign studio offers flexible designs and automated, templated campaigns, along with customizable features to learn more about and reach customers based on their web interactions.
Campaign Factory
Scale operations and ensure data governance with the ability to manage multiple Campaign Studio accounts from one central location. Different business units or regional teams can have their own campaign management instance, without compromising brand consistency. A strong governance model ensures that campaigns are easy to replicate, analyze, and manage.
Acquia Digital Asset Manager (DAM)
Acquia Digital Asset Manager (DAM) organizes approved creative assets for self-service in one place, making it easy to find, modify, and download images, videos, and rich media.
Want to get started with Aquia Marketing Cloud?
If you are interested in adopting Acquia Marketing Cloud at your organization, FFW can help. We are proud to be the agency with the most Acquia-certified staff, including 20 Drupal Grand Masters and more than 185 certified experts. We have extensive experience providing consulting, optimization, implementation, and long-term support of Acquia products. We would love to put that experience to work with you.
