June 22nd, 2022
The growing trend within the digital experience market is the demand for more personalized experiences by its users. To address this need, many organizations establish a data-driven personalization initiative on their digital marketing roadmap, but end up facing challenges getting their personalization project off the ground.
In this session, you will learn:
- How to plan a successful personalization initiative in your organization
- The six most common challenges with personalization strategy
- Three example use cases that you can use in your own proof-of-concept
- How to launch a personalization pilot on your website in just 10 days
